How Link Building Is Important For SEO

The main function of any website is to generate online leads. Most of the people in this world are using the internet services to do business. They are relying heavily on the internet services in order to find business opportunities in the new geographies. For this purpose, the website is widely used. This is the best tool to propagate your business in the new geographies.

The website is said to be influential if it has the potential to draw heavy traffic and to generate online sales. For this purpose, it is important that it should be optimized according to the guidelines of the search engines. Before discussing SEO, let me discuss how the internet marketing works. The evolution of the internet technology has made it possible for the sellers as well as the buyers to get things using this. But for this purpose, it is possible that the website selling your products should come on the top of the searches with the relevant keywords.

What is Search Engine Optimization?

It is basically the optimization of the website as per the guidelines of the search engines. Taking the website on the top of the searches is the work of the bots. These spiders look for different things on the web in order to judge the relevance of it. If they find anything missing in this, then they will penalize the website. The webs containing the things which they are looking for are placed on the top of the searches.

There are basically two types of techniques which can be used for the optimization purposes. One is the On-Page Optimization and the other one is the OFF Page Optimization.

On Page includes those activities which are performed on the website. In this, it is powered with different things like the tags, description, content, titles, etc. The optimized content is the priority of the spiders. They always look for original information related to the subject. If they find something relevant, then they will take the website on the top of the searches. If they find plagiarized or irrelevant information, then they will not take your website seriously. In the optimization, the blogs play a very crucial role. These are basically the articles containing the relevant information about the products or services. The bots take these very seriously.

Let me discuss Off Page Optimization. It is basically the link building process. In this, the content is spread across different directories in the form of blogs, articles, and other relevant information. Along with this information, the link of our own website is also shared. If the user finds the subject authentic, then it will certainly follow the link which you have left.

The sharing link at some of the domains having very high authority helps in improving the domain authority of your website. This is a very critical parameter which helps in making your website SEO friendly.

Best 5 SEO Performance Indicators

While one works over a website there is so much that one needs to take care of so as to get it settled properly up and among those is the thing which we know by the name of SEO. There are so many of those techniques which can be of help in this and make the person capable of making their site all according to the needs of Google.

Now, the question that arises over here is that how can one know about whether the tactics that they are applying to a website is working for good or not? Obviously, it is important to discover the results and condition of website time to time so as to make more of the improvements for getting people involved and attracted.

So, in answer to which there are some of those indications which can be of use to people to know about that current performance of the website and thus make changes all according to the same, which is also been used by many of the professionals to improve the quality.

Read on to know about these top five indicators and also learn about how you can apply these methods to make your website go well.

Loading speed: Starting over with the point which is really necessary to look over while one works over a website to get a maximum of those best results out of it. Now, what is this point actually about? You know every other internet company like Google nowadays is just looking forward in providing best of the service to their customers including also the website which has that good and fast loading speed.

Obviously, there is not even that single of a person out there who have now that much patience to wait for a minute to look for the results and especially when there is that high-speed internet connection provided to every single person clearly indicating how important it is to have that good loading speed. Thinking about what is that preferable speed that is a must for a website to work well? It’s 500 milliseconds!

Rate of crawled pages per day: Now, this and that point about loading speed are those two points which as a combination indicates that whether the website one is working upon is going good with its organic search and users or not, thus making people know that what all they need to take care of in website so as to make it go well. So, know that if you have those less number of crawled pages per day and also your loading time is not good then you cannot expect Google to make it rank higher.

Indexed pages versus Sitemap pages: There may be some cases when the number of pages in Sitemap is different from those which are being indexed and also know that this difference might range from those really smaller ones to higher numbers. Surprising! No? What do you think can be the reason behind all this? Well, there might be so many of those reasons which can make this happen making it impossible for Google to crawl on all of those pages which are being mentioned in Sitemaps such as duplicate content, slow page speed or much more. So, it is important that while submitting the content to the website you make sure that it is worth of being published.

Crawled versus Indexed pages: Now this is that another important point to look over while discovering the performance of a website, this basically tells about those numbers of pages that are being crawled and indexed per day, also which works upon a value of 10/1 as being identified by many of those websites. On while working over their website should give that special attention to this thing about how is Google over this ratio of crawled and indexed pages.

Structured Data: This is the indicator which can also be called by the name of health indicator as it is much better than those which tells about the pages that are being compared through sitemaps or number of indexed pages. It is also said that the wide structured data is actually a good indication as it tells about how good is website working for the search engine so that which can make it ranked higher by Google.

So, described above are top of those indicators which can be looked over to find out that whether the website one is looking forward to is working good with organic search or not, but while looking over these one should know that this concept doesn’t really work for small website which is incapable of providing good amount of data.

Basics of SEO for Local Businesses

The first thing I do with any local client is to look at their current citations. I will look to see if they’re matching what is listed in the Google My Business listing and seek to fix any inconsistencies in those listings. One of the most important things for ranking locally is consistency, so this is where I start. What is referred to as the NAP is what is most important to be matching across the different listings. NAP is short for Name, Address, Phone, although it is an added bonus to have a website link wherever possible when building citations.

After the initial audit of the citations, I will move to the cleanup phase. During this process, I will claim any listings which are incorrect and make corrections. Of course, it is much easier to just create new listings with the correct information, but that would be a mistake. Duplicate listings are just as much a problem as having incorrect information.

Once I’ve got consistent citations built for all of the major citations, yelp, yellow pages, Brownbook, Foursquare, Manta, Bing, Google My Business, Apple maps, etc. I then will go into building a custom Google map. It isn’t very difficult to build a Google my map, and it can be a powerful tool to embed or place links to citations on.

With the cleanup and a Google map built, it’s time to get some extra juice to the map and get some schema on the website. The first thing I do would be to create the schema with an online tool. Schema is some extra code that helps Google to identify what location, and type of business is listed. I prefer to create a code called JSON LD. This type of code is a script which I can place in the head of the website, as well as placing it inside the iframe of the map. When you create your Google map I always make sure to set it to public and create the iframe, once I have this code I will send it to a vendor who I use to embed these for more link juice, but first I slip the schema code in before the closing iframe tag.

Those few things are the mainstay of how I rank businesses locally on Google and other search engines. There is always more that you can do to build relevance to the location though. Getting local bloggers to mention you, or being listed in local directories is also something that I pursue in the upcoming months as the campaign continues.

Harnessing the Power of Google My Business


Yep, that’s right, it’s completely FREE. There are no paid upgrades or premium listings, you just need to create an account, fill in your business details and verify you’re the business owner and you’re ready to go. Verification is accomplished by having a postcard sent to the business address with a verification code which you can then input and verify your listing, this process normally takes around 2 weeks, and if you make any changes to the address you will need to reverify.

Increase Your Visibility

Considering the cost, GMB is probably the best of all the listings and directories, in the UK we have companies such as Yell and Google Map Pack ListingThomson Local, who claim to produce miraculous results in bringing in leads and sales for a ‘small’ fee. With GMB though, you can easily show as the first business for your area in the local map pack with a well-optimised profile, including images, opening hours etc. this, in turn, means that more customers will see your company online and should then increase your website traffic, calls and walk-ins depending on the type of business you have. What Yell and Thomson Local won’t do is give you that level of visibility for free.

Make It Easy For Customers to Get in Touch

Depending on your type of business you will value certain business interactions differently. I prefer to receive phone calls, while other businesses will prefer people to physically visit their store. What GMB does is make sure that your contact details are clearly visible to anyone who sees your business either as part of the map pack or the knowledge graph (more about these later). As part of the map pack, you get your company name, phone number, reviews, locality and a map marker showing your location, plus the options to visit your website or get directions to your business.

It’s Constantly Evolving and Growing

I’m not entirely sure how recent the new features are but I’ve only just started seeing them on the profiles I manage in the UK. The most interesting new feature which is available on some profiles is the ability now to create blog posts, including a featured image, up to 300 words and a button to link to your site, offer or anything you fancy. These can be also used for creating specific offers or events. Another recent feature has been the ability to add a description for your business, plus you are also able to add your services to your profile (I’m not too sure where the services actually show up though).

An Online Gallery for Everyone

Your GMB listing can act as your online image portfolio, allowing you to add a seemingly unlimited amount of photos to your profile, including adding your company logo and cover images, you can also tag each photo by location, such as interior, exterior, at work, team, and identity, and even add videos to your profile. One key feature that many businesses will find useful is the fact that customers can also add photos of your business as well, which is especially useful for many tourism and events based businesses. This gives you the chance to really showcase your business online with product images, interior images or even images of your team hard at work.

Collect Reviews

One thing that a lot of potential customers will now look to for confidence in a brand are reviews, and Google My Business does an excellent job of giving customers a platform to leave a review about an experience working with a company or a product or service for a company. Business owners can also easily respond to reviews which helps to build a rapport with your customers, especially if you value repeat custom.

Insights and Knowledge Graph

What Google does really well here is it provides you with valuable insights such as how many people have viewed your business, where they viewed it and what actions they took. It’s obviously not as comprehensive as something like Google Analytics but it’s interesting to know the details of who’s viewing your business profile. The knowledge graph panel also seems to be constantly evolving and it is shown usually when you type in the name of a verified business, it uses Schema markup for a lot of its data and can also show your reviews, social media profiles, a platform for customers to ask questions about your company and also shows your business description from your profile.

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